Utilizing and activating media for promoting and spreading children’s rights
Targeted areas :
West Bank (North –Center – South)
Target group(s) :
Palestinian media personals who are working in TV’s; Radio’s; Newspapers; Magazines; and other related personals. Indeed the project is also intended to target 60 children ages 12- 17 years to become a “media child”.
Objectives of the action :
The overall aim of the project is activating the media and its personals at promoting children’s rights through the work they are doing. The project’s broad objectives are the following:
- Strengthening media personals’ understanding of children’s rights.
- Empowering children to become active in issues that concern them by granting them a voice in the media and giving them opportunities to plan and participate in their own programs.
- Increasing the number and quality of children’s programs that are wholesome, educational and appropriate for Palestinian children.
- Spreading awareness of children’s issues and their rights to educate the public and influence policymaking.
- Empowering Palestinian media channels by increasing the expertise of media employees.
- Supporting and empowering media personals to create a suitable media environment, and encourage dialogue to prevent all forms of violence within the society.
- Enforcing the participation of children in media plans, programs and strategies concerning them.
Target group(s) :
Palestinian media personals who are working in TV’s; Radio’s; Newspapers; Magazines; and other related personals. Indeed the project is also intended to target 60 children ages 12- 17 years to become a “media child”.
Main activities :
1- Training media personals on children rights issues
2- Preparing and broadcasting TV, radio and journalist programs that promotes for children’s rights.
3- Training Children to act as “media personals”.
4- Holding a local conference in title (Mass Media and Child Rights)
Final beneficiaries :
Palestinian children, families, policy makers, community based organizations and the whole society in general.
Estimated results :
- Media personals’ understanding of children rights issues became stronger.
- The number and quality of children’s programs that are wholesome, educational and appropriate increased.
- Public awareness of children rights was spread and this educating influenced policymaking.
- Violence within the society decreased because of the creation of a suitable media environment and encouraging dialogue through the empowerment of media personals.
- Children’s participation in media plans, programs and strategies concerning them was re-enforced.
- Violence against children was combated through ensuring the harmony and complementary roles of the family and community on one hand and the media on the other hand.
- Children are now part of live programs where they can give their opinions and suggestions on children related matters and try to find solutions.
- Work on a clear and specific media strategy to adapt children issues is undertaken.
- Public participation widened regarding planning children programs in the media.
- There is more focus on children rights defense and observation of the violations by mass media.
